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Titel
The perceptions of CSR activities of MNCs in China and their influence on the customers' buying decision / Author Philipp Schlichtner
AutorInnenSchlichtner, Philipp
Beurteiler / BeurteilerinHofer, Katharina
ErschienenLinz, 2017
Umfang108 Seiten : Illustrationen
HochschulschriftUniversität Linz, Masterarbeit, 2017
SpracheEnglisch
DokumenttypMasterarbeit
Schlagwörter (DE)CSR / China / Marketing / Kundenverhalten
Schlagwörter (EN)CSR / China / Marketing / Customer behavior
Schlagwörter (GND)Marketing / Verbraucherverhalten / Corporate Social Responsibility
URNurn:nbn:at:at-ubl:1-15112 Persistent Identifier (URN)
Zugriffsbeschränkung
 Das Werk ist gemäß den "Hinweisen für BenützerInnen" verfügbar
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The perceptions of CSR activities of MNCs in China and their influence on the customers' buying decision [2.15 mb]
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Zusammenfassung (Englisch)

The following thesis will handle the topic of CSR in China, form a consumer perspective, and its importance for MNCs operating in China. CSR is the short form for Corporate social responsibility and MNCs for multinational company. In this study CSR is considered from its environmental, social and economical dimension, also called „the classical triple dimensions of CSR“(Vázquez and Hernandez, 2014, page 21). At first a literature research will be made. The literature research will base on marketing literature as well as literature relating to other fields of economics and sustainability literature. This literature will be basis for the hypotheses created later. Newman et al. (1998, page 3) explain for the purpose of testing theories of hypotheses and verify or refuse them quantitative research is regarded. For the research on this thesis also predefined questions are needed, because the questions will be about the correlations proposed by the hypotheses. Therefore also a questionnaire will be used.

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