In Austria, educational publishers strongly depend on political circumstances, for a major part of their annual revenues derives from providing schools with adequate books. Publishers are therefore compensated by a program called ‘Schulbuchaktion, which is entirely run and financed by the state. Two years ago, Austria introduced a program for digital education which is going to expand with further initiatives over the next few years. Since then, it was mandatory for educational publishers to digitalize their products. The transition from production of printed schoolbook to digitalized schoolbooks will offer chances and risks. Hence, a part of this thesis was dedicated to analyse and review digital products offered by European educational publishers. As a result, it can be stated that educational publishers in Europe tend to establish learning platforms to present their digital content. Apart from educational publishers, scientific publishers also offer digital learning material. In order to fully portray the market, their products were also evaluated. Consequently; it became apparent that their digital products are mainly designed to be used in further education for individuals or companies. It is worth mentioning that unlike educational publishers, scientific publishers often give away their content for free and it is meant to be used both by students and researchers. Apart from fulfilling the requirements of the national programs, educational publishers in Austria have further possibilities to digitalize their products. Schoolbooks have less chance for generating further values. Better options for value generation exists in offering digital products in cross-selling products for tutoring or some additional materials for teachers.