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Design Thinking - Process investigation and operationalization / submitted by Josef Pühringer, B.SC.
AutorInnenPühringer, Josef
Beurteiler / BeurteilerinBauer, Robert
ErschienenLinz, 2018
UmfangVIII, 86 Blätter : Illustrationen
HochschulschriftUniversität Linz, Masterarbeit, 2018
Schlagwörter (GND)Prozessanalyse / Problemlösen / Kreativität
URNurn:nbn:at:at-ubl:1-20260 Persistent Identifier (URN)
 Das Werk ist gemäß den "Hinweisen für BenützerInnen" verfügbar
Design Thinking - Process investigation and operationalization [1.86 mb]
Zusammenfassung (Englisch)

This thesis utilizes Design Thinking, a model used in practice to trigger creative processes, to connect to research efforts about creative problem solving and the creative process. The creative process is highly complex. If it would be possible to differentiate a creative from a none creative process, many companies would analyze and adapt their processes. However, it is not that simple. The creative process cannot be measured without knowing the outcome of the process and even if the outcome exists, it is not possible to deliver an opinion about the creativeness of a process. Thus, companies use different models to trigger creative processes. These models work well within practice, but not for scientists, who pursuit to find answers to basic questions about the creative process. One concept often applied by companies to trigger creative processes is Design Thinking. When Design Thinking emerged, it was judged as transient management trend. That was not the case. Design Thinking is used in practice and discussed within books (mainly practitioner writings), but also scientific journals. However, one benefit of Design Thinking is the stimulation of a creative processes. Companies make use of this benefit, thus decomposing Design Thinking in single parts and investigating the procedures within the single parts, mirrors the creative process. The aim of the thesis is to describe procedures within the creative.

One specific Design Thinking model will be used as template to analyze semi-structured interviews and generate scientific results. Using a qualitative method is just a first step and the results need to be reviewed by further qualitative and at a later point also quantitative analyses. Thus, the results of the thesis are not overly illuminating, since the thesis is just a first step, that must be followed by further research efforts. Nevertheless, the creative process becomes obvious while the categories of the Design Thinking model, become equipped with subcategories and descriptions of these subcategories. Moreover, interrelations are identified between the categories, showing the iterations and complex, overlapping procedures within the process. Nevertheless, as already mentioned, the thesis is a first step and should be followed by other qualitative, but also quantitative investigations.

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