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Globalization's pressure on strategy towards CSR : a Case Study of Nike's CSR Process / submitted by Bianca Schönauer, BSc
AutorInnenSchönauer, Bianca
Beurteiler / BeurteilerinStrehl, Franz
ErschienenLinz, 2018
Umfang131 Blätter : Illustrationen
HochschulschriftUniversität Linz, Masterarbeit, 2018
Schlagwörter (EN)globalization / CSR / strategy / Nike / strategic management
Schlagwörter (GND)Strategisches Management / Globalisierung / Corporate Social Responsibility
URNurn:nbn:at:at-ubl:1-22560 Persistent Identifier (URN)
 Das Werk ist gemäß den "Hinweisen für BenützerInnen" verfügbar
Globalization's pressure on strategy towards CSR [10.51 mb]

There is no doubt that Globalization changed our way of living as well as the companies way of doing business. Especially the Strategic Management was experiencing a significant change due to the various pressures towards social responsibility. External as well as internal stakeholders are pushing a firm towards sustainability (Hohnen & Potts, 2007; Porter & Kramer, 2002; Bhattacharya & Sen, 2004). Due to advances in technology the topic of Corporate Social Responsibility gets more and more attention thanks to the enhancement of communication and the fact that information nowadays can be exchanged easily and rapidly (Friedman, 1999). Therefore, these days strategists have to take into account to recondition the harmony between development and society as well as the environment (Dodh et al., 2013, p. 681). This thesis first analyzes the various pressures towards CSR and then gives ideas for firms how to act sustainable and how to implement a CSR strategy. Additionally, the found ideas and frameworks are explained on the basis of the Case Study of Nike Inc.

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