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Titel
Consumer Power : the perspective of the organization / Author Milica Vasiljevic, BSc
AutorInnenVasiljevic, Milica
Beurteiler / BeurteilerinHartl, Barbara
ErschienenLinz, 2018
Umfang92 Seiten
HochschulschriftUniversität Linz, Masterarbeit, 2018
SpracheEnglisch
DokumenttypMasterarbeit
Schlagwörter (DE)Konsumentenboykott
Schlagwörter (EN)customer boycotts
Schlagwörter (GND)Unternehmensinteresse / Image / Verbraucher
URNurn:nbn:at:at-ubl:1-23047 Persistent Identifier (URN)
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 Das Werk ist gemäß den "Hinweisen für BenützerInnen" verfügbar
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Consumer Power [1.61 mb]
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Zusammenfassung (Englisch)

How do companies perceive the power of the customer? Do they fear their power and did they had experiences with customer boycotts before? There are many examples where customers did cause significant damage to certain companies or evene branches. But is this enough to make every organization fear the power of the customer? By conducting a qualitative research study, personal interviews with people from various organizations, all this questions should be answered. The organizations where the interview were conducted were austrian companies with different sizes and from different branches.

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