The development of the food consumption trend of the Austrians in recent years shows, that the importance of regional food in private households is unbroken and continues to increase. Austrians link the basic idea of consuming regional food with strengthening the local economy and securing jobs in the region. Contrary to this view, a significant part of regional food is bought in supermarket chains, and smaller farms can usually only survive by receiving subsidies. This master thesis provides an overview of the consumers' requirements regarding the consumption of regional foods and defines recommendations for action for Austrian farmer to set up and operate an online platform for regional food. By delineating theoretical foundations and performing a PESTLE analysis, external factors influencing an online platform were identified. Previous studies provide the basis for conducting an online survey in which 278 participants who provided information on the services needed to buy regional food online. The subsequent cluster analysis defines target groups based on the importance of consuming regional food for them. Furthermore, the present master thesis provides recommendations for Austrian agricultural companies on the approach of consumers through an online platform. The results of the online survey show that only 30 percent of consumers are interested in buying regional food through an online platform. However, great potential is currently being seen in online platforms for finding information about regional food. Through their online presence, agricultural producers can get in touch with consumers and, in addition to raising awareness of the direct purchase of regional food, can also discover new distribution channels.