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Title
Transition in apparel retail shopping behavior and global brand perception by students of generation Y / Andrea Neumayer
AuthorNeumayer, Andrea
Thesis advisorBilgin, Zeynep
Published2015
Description217 S. : graph. Darst.
Institutional NoteLinz, Univ., Master-Arb., 2015
Annotation
Abstract in engl. Sprache
LanguageEnglish
Document typeMaster Thesis
Keywords (GND)Textileinzelhandel / Kaufverhalten / Verbraucherverhalten / Kaufentscheidung / Markenpolitik / Globalisierung / Generation / Jahrgang / Geschichte 1981-1990
URNurn:nbn:at:at-ubl:1-820 Persistent Identifier (URN)
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 The work is publicly available
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Transition in apparel retail shopping behavior and global brand perception by students of generation Y [3.22 mb]
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