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Title
A Sharing-Based Approach to Enticing Tourists to Behave More Environmentally Friendly
AuthorGrün, Bettina ; Knezevic Cvelbar, Ljubica ; Dolnicar, Sara
Published in
Journal of Travel Research, 2019, Vol. 58, Issue 2, page 241-252
PublishedSage, 2019
LanguageEnglish
Document typeJournal Article
Keywords (EN)sustainable tourism / equity theory / value-belief-norm theory / attribution theory / theory of environmentally significant behavior / quasi-experiment
URNurn:nbn:at:at-ubl:3-1989 Persistent Identifier (URN)
DOI10.1177/0047287517746013 
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 The work is publicly available
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A Sharing-Based Approach to Enticing Tourists to Behave More Environmentally Friendly [0.19 mb]
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Abstract (English)

Tourist behavior has a critical impact on the environmental sustainability of tourism. The hedonic nature of tourism and lack of an economic incentive make tourist behavior particularly hard to change. Making tourists behave more environmentally friendly would have substantial environmental benefits. This is the aim of the present study. Three alternative approaches are tested. The most successful approachbased on sharing monetary savings with guestsleads to a 42 percent change in one specific tourist behavior with negative environmental consequences. This new sharing-based approach significantly outperforms current approaches of increasing awareness of environmental consequences and of tourist ability to make a change. Tourism businesses should consider replacing current appeals with sharing-based schemes.

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CC-BY-NC-License (4.0)Creative Commons Attribution - NonCommercial 4.0 International License