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Titel
Crowdsourcing: Global search and the twisted roles of consumers and producers
AutorInnenBauer, Robert M. ; Gegenhuber, Thomas
Erschienen in
Organization, 2015, Jg. 22, H. 5, S. 661-681
ErschienenSAGE, 2015
SpracheEnglisch
DokumenttypAufsatz in einer Zeitschrift
Schlagwörter (DE)Brand communities / control / crowdsourcing / digital labor / global search / marketing / open innovation / prosumer, / sharing economy, / working consumers
URNurn:nbn:at:at-ubl:3-2005 Persistent Identifier (URN)
DOI10.1177/1350508415585030 
Zugriffsbeschränkung
 Das Werk ist gemäß den "Hinweisen für BenützerInnen" verfügbar
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Crowdsourcing: Global search and the twisted roles of consumers and producers [0.19 mb]
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Zusammenfassung (Englisch)

Crowdsourcing spreads and morphs quickly, shaping areas as diverse as creating, organizing, and sharing knowledge; producing digital artifacts; providing services involving tangible assets; or monitoring and evaluating. Crowdsourcing as sourcing by means of ‘global search yields four types of values for sourcing actors: creative expertise, critical items, execution capacity, and bargaining power. It accesses cheap excess capacities at the work realms margins, channeling them toward production. Provision and utilization of excess capacities rationalize society while intimately connecting to a broader societal trend twisting consumers and producers roles: leading toward ‘working consumers and ‘consuming producers and shifting power toward the latter. Similarly, marketers using crowdsourcings look and feel to camouflage traditional approaches to bringing consumers under control preserve producer power.

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CC-BY-Lizenz (4.0)Creative Commons Namensnennung 4.0 International Lizenz